AI STRATEGY · OPERATING MODEL DESIGN · TRANSFORMATION · PARTNERSHIP STRATEGY
If you were building your company today, how would you design it to compete in an AI world?
F1 Consulting helps C-suite leaders reinvent how their companies operate for the AI era — not automate yesterday's business, but build the one that thrives in this era.
Phase 0: Diagnostic & Executive Alignment
Move quickly to align your executive team and develop AI Strategy hypothesis. Two-weeks, $20K, fully credited toward the program that follows.
Seattle AI Week 2026
A Vibe Coded App Is NOT A Business
F1 co-hosted a sold-out panel on what separates an AI prototype from a business that creates real value.
Watch the recap →
The problem
AI is changing the basis of competition. Is your company changing fast enough?
AI can improve individual productivity without improving enterprise value. The central question is whether AI is changing how your company competes, serves customers, and creates economic value. Are you asking the right questions?
AI can scale intelligence. It can't replace relationships, judgment, and trust — the things that remain REAL.
When intelligence is everywhere, what's REAL sets you apart.
RRelationships — trust, empathy, negotiation, connection.
EEmbodied Experiences — hospitality, care, presence.
AActual Things — physical goods, places, real-world work.
LLived Judgment — wisdom, values, taste, accountability.
Our methodology automates everything else — and protects what's REAL.
Methodology
We help leadership teams answer five hard questions.
- 01Where will AI change our competitive advantage?
- 02Where can AI create measurable enterprise value?
- 03How must our operating model and workforce change?
- 04What technology and capabilities should we build or buy?
- 05How do we govern, measure and continuously improve it?
Each stage produces an outcome
Diagnose
Two-week diagnostic and executive alignment.
Discover
Understand the current reality and organizational readiness.
Define + Prioritize
Design the company you want to build.
Transform
One program, many initiatives.
Build
Capability that stays.
Operate
Measure value. Learn. Improve.
Cost harvesting
Deploy AI tools to immediately identify direct cost savings that can be reinvested to fund the AI transformation program.
Why F1 Consulting
Clarity to move with conviction. Discipline to capture the value.
The clarity to see where you're going and commit at speed — and the discipline to execute and turn it into value.
Most leadership teams are surrounded by AI activity and short on answers. F1 brings the clarity and discipline to change that.
- Why you're transforming — the case built on your economics, not the hype.
- What you're transforming into — the company you'd design if you were building it today in context of AI.
- How to capture and realize the value — centralized where it compounds, decentralized where it moves, with someone accountable for the result.
Because we answer to your value, we'll give you the honest answer — including where AI doesn't belong:
- Use AI here.
- Do not use AI here.
- Conventional technology is better here.
- The economics do not justify this investment.
- This process should disappear.
- This capability should remain human.
- This organizational structure should change.
- This part of the company works well and should remain intact.
How to work with F1 Consulting
Two ways to engage us. One methodology.
Whether embedded as your Chief AI Officer or brought in for a defined project, the work is guided by the same methodology — strategy first, outcomes measured — and it’s delivered with a trusted network of specialist partners when the work calls for it.
Fractional Chief AI Officer
A senior F1 advisor embeds with your leadership team to set the AI strategy, own the transformation roadmap, govern the investment, and stay accountable for results — month over month.
For enterprises that need an accountable AI leader now, not another report.
Project-based engagements
Delivered by F1's lead advisors and our specialist partner network across AI engineering, cost harvesting and customer experience.
For a specific decision, program, or milestone you need moved.
Most engagements begin with the AI-Readiness Diagnostic — then continue as a fractional mandate, a project, or both.
Diagnostic
Leadership AI-Readiness Diagnostic.
Five minutes. A leadership readout on where your operating model stands—and where value is currently invisible.
Assess Your EnterpriseLed by Reza Firouzbakht, backed by a nationwide network of AI strategy practitioners.
Leadership profile
Reza Firouzbakht
Founder, F1 Consulting. Former IBM Partner and leader of the Digital Strategy Practice; 16 years at Accenture; Chicago Booth MBA. 25+ years advising Fortune 500 C-suite leaders on competitive strategy, technology adoption and operating-model transformation. Executive at Amazon and Microsoft leading product development, partnerships and AI adoption.
Contact us
Start with the question your leadership team needs to answer.
How different would you build your company if you were starting it today?
reza@f1consulting.techContact
We’d love to hear from you!
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Or email reza@f1consulting.tech.